Citações

Minhas citações preferidas.

Estratégia

  • “Estratégia é a visão ordenada” (Dave Kellogg)
  • “Nós subestimamos o que podemos fazer em 10 anos e superestimamos o que podemos fazer em um” (Bill Gates)
  • “Estratégia explica como uma organização, em face dos seus competidores, vai alcançar uma performance superior” (Michael Porter)
  • “Uma empresa só consegue ter uma performance melhor que seus rivais somente se ela puder estabelecer uma diferença que ela consegue preservar. Ela deve entregar um valor maior aos clientes ou criar um valor comparável a um custo mais baixo, ou fazer os dois” (Michael Porter)

Engenharia

  • “Engenheiros gostam de resolver problemas. Se não houverem problemas disponíveis, eles criam os seus próprios” (Scott Adams)
  • “O maior problema dos engenheiros é quando eles otimizam coisas que não deveriam nem existir” (Elon Musk)

Sociologia

  • “The population is made up of four types of people: A small number hunt witches. A large number go along with the hunt. A larger number are silent. A tiny number oppose it. The final group–as if by magic–become witches.” - Bret Weinstein
  • “Se quer ir rápido, vá sozinho; Se quer ir longe, vá em grupo” (Provérbio Africano)

Comportamentos

  • “Não se tira nada da cabeça sem colocar lá dentro antes” (Verne Harnish, Rockfeller Habits)
  • “Presuma sempre o bem das outras pessoas. Se você presume o mal você entra num modo reativo e não consegue raciocinar direito” (Indra Nooyi)
  • “O segredo para o sucesso: 1) Todo dia faça uma lista do que você deve fazer no dia; 2) Execute os itens da lista” (The Herectic, história do J.D. Rockfeller)
  • “Espere o melhor, prepare-se para o pior, aceite o que vier” (Confúcio)
  • “Qualquer coisa que você for fazer, faça com propósito e intenção. Pode ser brincar com os filhos, jogar videogame, qualquer coisa.” (Herectic)
  • “Saying no saves you time in the future. Saying yes costs you time in the future. No is a form of time credit. You retain the ability to spend your future time however you want. Yes is a form of time debt. You have to pay back your commitment at some point. No is a decision. Yes is a responsibility.” (James Clear)
  • “God grant me the serenity to accept the things I cannot change, courage to change the things I can, and wisdom to know the difference.” (Unknown)
  • “Humility is not thinking less of yourself, it’s thinking of yourself less.” (C. S. Lewis)
  • “Test counterintuitive things only because no one else will.” (Rory Sutherland)
  • “When you learn something that doesn’t change, you can step off the treadmill of keeping up and start to compound your knowledge.” (Shane Parrish)
  • “If you’re going through hell, keep going” (Winston Churchill)
  • “Judge a man by his questions rather than by his answers.” (Voltaire)
  • “Self Esteem is your reputation with yourself” (Naval)
  • “Existem 3 tipos de alavancagem: trabalho, capital e produtos sem custos marginais de replicação. Todos os novos bilionários vem do último tipo. O último é permissionless: você não precisa de ninguém pra fazer” (Naval)
  • “Inspiration Is perishable. When you have inspiration, do it then and there” (Naval)
  • “Seja impaciente com as ações e paciente com os resultados” (Naval)
  • “Only fools and dead men don’t change their minds. Fools won’t. Dead men can’t.” (John Patterson)
  • “To improve is to change; to be perfect is to change often.” (Winston Churchill)
  • “Easy choices, hard life; Hard choices, easy life” (Jerzy Gregorek)
  • “Life tricks you into thinking in second order consequences that offer the opposite of the first one. Exercise is painful, but it’s good for you. Food is delicious but it’s bad for you” (Ray Dalio)

Gestão

  • “Delegating is a gift with two recipients. You get more time, and someone else gains valuable experience.” (Dave Anderson)
  • “Movimento não deve ser confundido com progresso” (?)
  • “Good judgment comes from experience. But unfortunately, experience comes from poor judgment” (Unknown)
  • “There is nothing so useless as doing efficiently that which should not be done at all.” (Peter Drucker)
  • “Don’t fight against gravity” (Tobi Lutke)
  • “Companies that perform the best are not the ones that make less mistakes but the ones that can handle change better” (Antifragile, Taleb)
  • “Não discuta uma decisão, discuta os critérios que se deve tomar para tomar a decisão” (Ray Dalio)

Negócios

  • “Don’t pivot on the What?; Pivot on the Who? (Target Market) and the How? (Business Model) - Keep your original concept and insight b/c if you have to change that it’s easier to start over.” (Andy Rachleff)
  • “People can game growth, not because they have PM-F, but because they bought it” (Andy Rachleff)
  • “The only way to know if you have PM-F is if you have Word of Mouth. That’s the only way to get exponential organic growth. A proxy is NPS, but it’s not as accurate.” (Andy Rachleff, via Scott Cook)
  • “For enterprise, PM-F can be measured by the Sales Yield (Generated MRR / Cost). Or, after a proof of concept trial, turn off the product. If the customer screams, you have PM-F” (Andy Rachleff, via Doug from Sequoia)

Geral

  • “A Natureza odeia vácuo” (Aristóteles)
  • “Nobody can beat you at being yourself” (Naval)